Shane Scranton



Since 2012 I've been embedded in the startup world as a founder, advisor, consultant, or early employee at several early-stage companies. I've focused on product-led growth and the team-building around that work - I love finding simple & delightful design solutions to complex industry problems.

Now, as VP of Product at Running Tide, I'm helping establish high-quality, durable carbon removal products to combat climate change, restore planetary health, and safeguard our collective future. Here are some of the outcomes of this work:

I began my career in architecture, specializing in 3D visualization for clients to help them understand the spatial ramifications of their projects. My love for the built world led me to co-found IrisVR, a B2B SaaS company in NYC that helps engineers, designers, and owners collaborate on their buildings before construction begins to streamline the design and planning process. Autodesk acquired IrisVR's products in 2022.

We managed Iris through its entire life cycle: from idea to fundraising, product creation, monetization, and - ultimately - the sale of the business. We built a category-defining product that helps the world by accelerating the construction of facilities for vaccine development, renewable energy, manufacturing, healthcare, and more. Check out some of these links to learn more:

I also serve as an advisor to founders at early-stage tech companies. I'm a founder advocate who can offer different perspectives than what early-stage investors might say. Building a startup is hard, and the emotional and physical toll is real. I try to help by drawing from my challenges, frequent failures, and occasional successes in building teams at Seed and Series A. Reach out if you're interested in connecting!


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